If you want to study fashion in Italy, the center of the Fashion Industry by tradition, understanding the professional figures is central. Art and design schools in Italy can provide you the right course and notions to keep you updated with what is really relevant in this field.
In thinking about the professional figures that are becoming increasingly important for the fashion system and that are appreciated by companies, Polimoda, International Institute of Fashion Design and Marketing in Italy, has developed an innovative courses such as Art Directing for Fashion and immersive summer courses to give you an insight into the core craft traditions of Made in Italy.
- ART DIRECTING FOR FASHION
(Artistic Direction for the fashion industry)
“For an artistic director, it’s all a team effort.
We’re all co-pilots in making the plane take off, fly and land without hurting anyone.”
The artistic director, or creative director, is a leader of creativity gifted with a strong imagination, a vision capable of digging beneath the surface of everyday life to develop a productive dialogue between crafts, visual arts and communication in their most diverse forms. What makes for a great artistic director, however, is intuition, the ability to read between the lines and understand the links between the 'here and now' and what the future will be.
The designer Andrea Cammarosano, professor of the Master in Art Directing for Fashion at Polimoda, concludes:
"The role of Art Director is to create new connections between different realities: words, pictures, people, clothing. To do this, it takes two qualities which are almost opposites: an extremely wide and diversified knowledge as a source of inspiration, and an extremely clear and unified vision, in which to convey it. If the stylist is an artist, the Art Director is a philosopher: he deals with the whole vision of the brand, from the letterhead of the stationery to the architectural environments, from the aesthetics of the product to the message. His or her work becomes a vision of life. In a moment when fashion companies are becoming increasingly complex and multidisciplinary, there is a constant need to create strong contexts, which can glue together this multiplicity. The figure of the Art Director serves precisely this purpose."
- WORKSHOPS: CRAFT A BAG/SHOE & TAILOR A JACKET/KNITWEAR
The art of creating handmade bags and shoes, producing a sartorial jacket and the art of knitting
"The future is in craftsmanship: you don’t look for work, you create it. In addition to representing a great resource, it is also a fulfilling life choice to be valued. Not by coincidence, in the country innovator par excellence, the United States, the cause of the "makers", of those who do things alone, is constantly gaining more consensus."
(Stefano Micelli, author of the essay that has become cult Future Craftsman)
Italy and Florence are at the centre of a territory rich in productions that represent the excellence of Made in Italy. Not by chance, the Italian and international luxury brands, from Gucci to Ferragamo, up to Chanel and Louboutin, produce their creations in Italy. To stimulate manual skill and live a creative but practical experience, Polimoda offers four new short programs (two weeks) in which you can learn the manufacturing processes of handmade bags and shoes, up to couture techniques and knitting. The programmes welcome beginners, both those who have a more advanced level and those who simply want to gain more experience directly from the artisans and the masters of the sector.
- UNDERGRADUATE IN MASTERING CRAFT FOR FASHION
Contemporary craftsmanship for the fashion sector
The three pillars of success according to Hermès: craftsmanship, first of all, and then creativity and style.
A contemporary craftsman is the protagonist at Hermès - as the recent advertising campaign recites - a craftsman capable of evolving over time as did Emile Hermès himself, the historical founder of the company."
(Patrick Thomas, CEO of Hermès)
For all those who want to deepen the subject, a Mastering Craft for Fashion course will form a professional figure capable of thinking like a timeless visionary, to produce like a specialised craftsman. Our contemporary craftsman has acquired the know-how to use different materials and techniques applied to fashion. The students are trained not only through the best Florentine handicraft traditions, filled with sources of artistic inspiration, but they will be put in contact with the works of many "unknown" craftsmen, experts in their field, who work with materials such as wood, paper, glass, cement, leather and straw. Contemporary Creativity expressed according to a Renaissance spirit.